Pathos Rhetorical Analysis - 761 Words

Rhetorical Analysis: Ethos and Pathos For my Rhetorical Analysis I choose to use an advertisement that uses Ethos and Pathos to influence the intended audience. Ethos persuades audiences through celebrity endorsement. They find very intriguing celebrities that they think the particular audience would enjoy seeing. Pathos uses emotion to grab the viewers attention. With this advertisement they use humor. In an advertisement like this, combining a funny sketch and beloved actors Im sure Snickers received a great outcome. To start out with, the advertisement setting is on a field. A team is at football practice, Betty White plays a team member that is struggling to keep up. Someone calls her over and gives her a Snickers bar, they tell†¦show more content†¦This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar. Alcock 3 They use their signature slogan You arent you when youre hungry and this slogan lets viewers know how filling a Snickers bar can be. It also relays the message that when youre hungry, you cant always function normally. The wording used in this advertisement subtly grabs the viewers attention and enhances the message being relayed. It also persuades the viewers very well with all of these aspects. This advertisement can really acquire anyones interest. Within any advertisement, there is always a struggle of appealing to the right people and drawing an adequate quantity of customers to a product. In this case, the Snickers company appeals to really everyone. Both men and women can watch thisShow MoreRelatedRhetorical Analysis : Ethos And Pathos921 Words   |  4 Pagesforms of Ethos and Pathos, however there was no use of Logos in this article as evidence. An example of the use of Ethos in the article is shown in this line, â€Å"There’s a bravery in just saying how you feel, especially in a culture where norms are put in place to discourage it.† The author demonstrates Ethos, by expressing the build up of character and the use of an honorable character trait, if one is able to express emotions freely in public without fear of ridicule. The use of Pathos is shown throughRead MoreRhetorical Analysis : Use Of Ethos, Pathos, And Logos Essay1072 Words   |  5 PagesReflecting on the Rhetorical Analysis Writing this rhetorical analysis was a new experience to me. It proved to be very strenuous and took a lot of time to organize and think about exactly how to support everything. This rhetorical analysis has taught me how to use ethos, logos, and pathos while critically reading any text. This paper has helped me to understand that I even need ethos, logos, and pathos in my own work and how to incorporate it in my papers. This paper has been a great learning experienceRead MoreRhetorical Analysis : How Tactically Is Applies Pathos, Ethos, And Logos1084 Words   |  5 Pageschange minds? You must measure it’s through a multi-step analysis. A rhetorical analysis. 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The first one is pathos which is using feelings, desires, or fears to influence readers. â€Å"A large-scale apprenticeships system will help the United States dealRead MoreSelf-Reflective Essay1685 Words   |  7 Pagesknowledge on rhetorical strategies and how to present arguments effectively. In the writings I have written, I feel that each writing works towards meeting the course goals. Logos, ethos, and pathos were strategies and ideas we were introduced to (if not already in the past) and were built upon throughout the quarter. The knowledge gained over the course of the quarter werent only those three types of appeals. Rhetorical strategies like proposals helped reinforce the course and using rhetorical analysisRead MoreRhetorical Analysis Of `` A Letter And The Editor ``987 Words   |  4 Pagesengaging in rheto rical writing, it can be difficult for individuals to remain objective and grounded. 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At the beginning of the speech the biggest burden to discuss is handled with immense care when Johnson says â€Å"no words are sad enough to express our sense of loss.† Here he